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Campaign #1
Yaad Heat — Mango Scotch Bonnet drop
We're launching Mango Scotch Bonnet, our limited summer flavor, and we want raw kitchen-table reactions — not slick influencer ads. Show us your first taste, your cook, your reaction, your verdict. Bonus points for actually cooking with it on camera (eggs, wings, noodles, whatever you eat at 11pm).
Tone: real, funny, a bit unhinged. We'll reject anything that looks like a soda commercial.
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Campaign #2
Tallawah Threads — Drop 03 styling contest · IG + TikTok
OpenBids
Drop 03 just landed and we want to see how YOU wear it. Pick a piece from the capsule (mash-up tee, all-over print short set, or the embroidered cap), style it your way, and show us where you'd actually wear it — the bodega, the train, the gym, your stoop, the bashment, anywhere that isn't a white-cyc studio.
Tone: confident, grounded, street not runway. We'll reject anything that looks like an H&M lookbook or a stock fashion ad. Energy beats polish — shaky handheld is fine if the fit's right.